It’s a dog eat dog world out there in the land of e-commerce. You should use any advantage you can find in terms of marketing strategies, including the use of videos. The article that follows contains creative advice about video marketing that can take your business to new heights.
Marketing videos are best left short and sweet, focused only on the point you wish to make. Most people don’t have the attention span to sit there waiting to get what they’re looking for. Long videos should be cut up into segments and posted every few days as a series.
Keep your videos relatively short: no more than 10 or 20 minutes. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
Do not fret about your video production value. You should be more concerned with getting the best return on your investment. Even major computer manufacturers have found success in using simple videos made by individual employees.
When editing your video for publication, include screenshots of your website. This lets viewers see how the site is formatted. This is also useful in how-to videos. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.
It’s vital that those people just beginning to use video marketing select high-quality titles. People need to get hooked. This is what will get them interested in what you have to say. Spend some time thinking about smart titles for your marketing videos.
Working with a team is beneficial for quality videos. You can use members of an organization, or your family and friends instead of just your coworkers. However, you should ensure you credit these people in your videos so that they have the chance to be acknowledged.
Be sure to pay attention to YouTube. YouTube should be your first stop. It gives you free hosting for your videos. You can also take advantage of being on the third most highly-trafficked site anywhere. Not only is it the most visited video site, it’s also a highly ranked search engine.
Be sure the page the video is on also has an opt-in option for your mailing list. If people want to learn more about a product, they can sign up for your mailing list.
There are a lot of things video marketing can do for you and your business. The amount of online exposure, making yourself appear trustworthy and professional, and more. Devise a plan for your online video marketing campaign today. Let your business reap the rewards of your marketing efforts.