Online marketing through video is the future. It’s simple to get a camera, shoot a video and then upload it. It’s not hard to upload with fast connections available. If video marketing interests you, here are some things you ought to know.


The more videos you make, the better. Your viewers need regular fresh content in order to keep coming back. As you cover more topics, you’ll attract a wider audience.

20 Minutes

TIP! Don’t be scared by video marketing. A tripod and a good quality camera are all you need in order to make your own videos.

If your marketing video is more than 20 minutes in duration, you might run into problems. If you want to show how to use your product, you can use around 20 minutes. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

Optimizing your videos is key. Whenever you upload videos to different sites, create unique titles and descriptions for each. Be sure to use targeted keywords, as well. Contact information is a must, too.

One tip that works well for new video marketers is to think of a great title for your videos. The title should reach out and grab your viewers’ attention, enticing them to view the clip. This is your best bet for catching and holding their attention. Spend a couple of minutes coming up with a good title. You’ll be glad you did.

TIP! Avoid thinking your customers will watch videos longer than 20 minutes. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product.

Working as part of a team can be a smart way to develop video content. Your team doesn’t have to consist of people you work with. You can solicit family and friends as well. However, you should ensure you credit these people in your videos so that they have the chance to be acknowledged.

Now that you know a little more about video marketing, you should be comfortable with starting your marketing campaign. Just remember to use everything you learned here and to put it into practice. You’ll have a lot of great results if this advice is taken, so start working on it.

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