Contrary to what most business experts claim, “branding” is far more than a logo and a catchy slogan.
This is what I thought it when I started my first business 18 years ago! I went through tons of clip art, designed a logo and a business card that I liked and poof I had a brand!
How naïve I was!
What I’ve noticed in the past 10 years or so is that branding (especially for smaller companies) means a whole lot more because of one BIG reason…