Do you use online videos as a marketing tool? If you’re not, your business is really missing many potential customers it could be reaching. There aren’t that many people that read newspapers anymore. Younger people are always on the Internet. The following article will show you how video marketing can boost your sales.
If you use YouTube, use its editing features. It is possible to add your own annotations. Use this feature to add some information, share a coupon code or a link to your site.
If your marketing video is more than 20 minutes in duration, you might run into problems. You may need all of that time if you are showing your audience how a certain product works. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
Take screenshot of your site to include in the video you make. This allows viewers to get a feel for your website’s layout. How-to videos can also incorporate screenshots. Just keep a copy of the screenshot on your computer and then paste it in when editing the video.
Video marketing is a great way to show people how to use a product you are promoting. Providing demonstrations and product insight engenders a sense of confidence among your customer base. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
Use a team of others to help you think of video content. Team members can be anyone who has a working knowledge of your company. Be sure to include their names in the credits at the end to give them some publicity.
Keep your videos focused on a single topic. It’s easier than you think to stray off course, especially when you aren’t properly prepared. Write an outline of your script, and keep that with you during your filming. Keep your eye on the prize and stick with what the topic is teaching if you are hoping for marketing success.
Video marketing is the way of the future. You cannot depend on older advertising ideas to make profits. You need to follow the clients; that means going online. Take the information from this article and apply it to your situation.
Click here for more information on our Animated Logo Video Production
See our various video Production Services
Ottawa video production, graphic design and online marketing services