Are you an entrepreneur? If you do, you know how difficult self-promotion is. Still, with the advent of the Internet, things are easier than they once were, and it is possible to get the word out about what you do. All you have to do is make a video. Keep reading and you will gain valuable advice on making video marketing a part of your business plan.
YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. This includes things like video annotations. This is very effective at sharing links, coupon codes, or additional information on your products.
20 Minutes
Avoid thinking your customers will watch videos longer than 20 minutes. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Do not fret about your video production value. You do not necessarily need to spend a fortune to produce a high quality video. Even large companies like Dell made tons of money by having individual employees produce simple demos.
Include some screenshots of your site in the video. This will give people watching the video an idea of what your website looks like. Screenshots also can be used when showing a how-to video. Just save the screenshot and edit it into your video.
When you are posting marketing videos you want to choose your titles carefully. People need to get hooked. This is your best bet for catching and holding their attention. Spend a couple of minutes coming up with a good title. You’ll be glad you did.
In conclusion, a great way to promote your business is through video marketing. You may not be surprised to find that online video websites have millions of viewers each day. It is only sensible to lock-in these viewers by providing higher-quality segments on a continual schedule. You should try these hints and tricks and find that your business will be more popular than ever.
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